10 PPC Best Practices to Get the Most out of Your Marketing Budget
Optinmonster
FEBRUARY 26, 2020
” Understand the Buying Cycle. To get the most out of your PPC campaigns, it’s vital that you understand the buying cycle and when searchers might use certain phrases in their search. When you understand the buying cycle, you can fine-tune your bidding to target shoppers in the right stage of the process.
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