LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. Get your specialists and tactical plays in place. Special Weapons and Tactics) Team.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. This tactic contributed to a nearly 50% increase in organic traffic to the blog.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

LEADership

AUGUST 20, 2013

Statistics from the Consumer Executive Board show that buyers are typically 2/3 of their way into the buying cycle before they even engage with a company they would potentially buy from. This may not apply in very early stages of the buying cycle. What’s changed here?

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40