Buying Cycle and iProspect - B2B Marketing Zone

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

MARCH 2, 2018

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Single touch models like first-click and last-click will be better suited for shorter buying cycles with few touchpoints, as well as brand awareness and direct response campaigns. . .

Marketing Attribution

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution

B2B Marketing Zone

Shortening the Industrial Buy Cycle in 5 Simple Steps

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

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