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How to Map Lead Nurturing Content to Each Stage in the Sales Cycle

Hubspot

Lead nurturing is a crucial part of your marketing and sales success. Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. Here's how you can map lead nurturing content to every stage in the buying cycle.

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7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Resource Center. Resource centers are ideal locations to house your long-form educational content like whitepapers, guides, and ebooks. Many marketers are reticent to launch a resource center though, because the bulk of their long form content is reserved for lead generation and driving reconversions through lead nurturing.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Great content takes time, energy, and resources.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Great content takes time, energy, and resources.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Great content takes time, energy, and resources.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Great content takes time, energy, and resources.

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Great content takes time, energy, and resources.