Remove de-dupe persona
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What Do You Need for Successful Nurturing?

ANNUITAS

Define Your Buyer Profiles & Buying Cycle. that has nothing to do with your business, your interests or where you are with regard to potentially buying a product or service. In most cases, there are multiple people that make up the “buyer”, each having a different view and approach to buying decisions.

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Gather all sufficient information to determine how well the lead fits into the target persona. Assess (qualify): question, filter, and prioritize. This makes marketing and sales more relevant.

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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

Best Practice #2: Deliver Targeted, Relevant Content When it Counts–Understand your Prospects’ Buying Cycle. “The first step is understanding who’s involved in the buying cycle. “The first step is understanding who’s involved in the buying cycle.