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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

Of course, in order for this strategy to be effective, you must first begin with clean, accurate, and updated data. By using a third-party AI-driven data platform , you can verify contact accuracy on demand, also receiving enriched contact attributes. Research suggests that only 30 to 50% of your data is accurate.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

By focusing your account-based marketing strategies on these new leads, you can increase your chances of success and drive more revenue for your business. For this ABM tactic to be effective, it’s essential to start with clean, accurate, and updated data. Research suggests that only 30 to 50% of your data is accurate.