Engagio

JANUARY 14, 2021

Paired with predictive analytics, FIRE gives us the ability to locate qualified accounts showing behaviors that predict buying activity. To do this efficiently, we’ve created an AI-driven feature called Pipeline Predict, which considers all types of activity, from MAS activity and CRM data to trending intent and advertising activity.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

markempa

MARCH 2, 2017

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Markempa

APRIL 30, 2019

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Let me explain.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70