How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About
Hubspot
MAY 13, 2013
First off, your sales cycle may be too long and laborious, which results in your sales team having to do most of the nurturing. It''s also critical that you’re monitoring which marketing initiatives are delivering high (and low) conversion rates so you can appropriately allocate your resources toward the high-ROI campaigns.
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