Aberdeen

DECEMBER 17, 2019

It’s why technology vendors spend more than $300 billion annually on marketing and sales. Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. Too often, B2B marketers approach marketing as a “see what sticks” tactic. AI vs. Intent Data.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Aberdeen

DECEMBER 17, 2019

It’s why technology vendors spend more than $300 billion annually on marketing and sales. Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. Too often, B2B marketers approach marketing as a “see what sticks” tactic. AI vs. Intent Data.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Consider today’s most talked about technology – AI and Machine Learning. Would you explore vendors and solution providers that you might partner with? Figure 1: What Are Buyers Reading?

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Aberdeen

DECEMBER 28, 2018

Best-in-Class Intent Programmatic includes AI/ML to know where an account stands in the buyer journey. Ads, then, can be staged to be more relevant at the right time: nurturing – early; endorsement – middle; vendor-sort – late. Or tune your ad to the buyer journey?

Profiling 8

Profiling Intent A/B testing Advertisements 8