Buyer's Journey, Gartner, In-market Buyers and Intent Signal

B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Lead scoring is useful for leveraging intent data in an ABM program.

Intent Data

Intent Data Top of Funnel Intent Work Management

Shifting Your Focus to Intent-Driven Leads

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Round Off Your Intent Data Streams.

Intent

Intent Top of Funnel Intent Signal Intent Data

B2B Marketing Zone

B2B Marketers: The Intent Data Trend is Here to Stay

Shifting Your Focus to Intent-Driven Leads

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