Remove Buyer's Journey Remove De-duplication Remove Efficiency Remove Intent Signal
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Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? It’s also much more efficient for your team to build a strategy around real data rather than relying on guesswork. For example, we’ve developed a different video series for each buying stage.

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). Increase sales efficiency. Meanwhile, sellers meet buyers at random moments across buyer journeys, yielding inconsistent cycles and success. Increase win rates.