B2BMarketing.net

NOVEMBER 6, 2023

Elevating ABM: Modern techniques for a changing world Next up, CMO of Demandbase, Jon Miller, discussed the evolution of marketing and outdated practices, and introduced an ABM playbook. They also delved into the key to getting better data and insights from sales to ensure optimal revenue.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Heinz Marketing

AUGUST 30, 2021

So, my speaking engagement side, so if you look at Sales for Life’s revenue line item, we did a quarter million dollars a year in speaking and workshops. ” Or, “Somebody just left your best customer in marketing, and they’re now the CMO of this company. Jamie: I was able to quantify it. So it was 10% of our revenue.

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

chiefmartech

FEBRUARY 14, 2019

We’ll follow with a fireside chat with the remarkable Ann Lewnes, CMO of Adobe , discussing the balance of creative and analytics, the interplay of technology and talent, ways in which marketing organizations are evolving structurally, and the trends in the industry that inspire her most. How to better align sales and marketing with AI?

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41