Buyer's Journey, Churn Rate and CPA

8 Marketing KPIs every SaaS brand should track

Strategic-IC

FEBRUARY 22, 2021

Product-led growth puts the impetus on the buyer to navigate their own buyer journey, as often this is low-touch and doesn’t require engagement from a vendor sales team, making it a popular model for early-stage businesses. What Marketing KPIs should you measure at the product/solution fit level?

Enterprise Management

Enterprise Management Work Management Marketing Management Top of Funnel

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . Cost-per-acquisition (CPA, ideally under target $).

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

B2B Marketing Zone

8 Marketing KPIs every SaaS brand should track

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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