What is B2B Buyer Intent Data? [Types, Benefits and More]
Inbox Insight
OCTOBER 27, 2023
Second party intent data : Second party intent data acts as a bridge between first and third party data, providing unique insights from partners or affiliates like G2 and Scoops. This strategic use of intent data not only streamlines your ABM efforts but also helps to build trust, and ultimately revenue, with your best fit accounts.
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