Remove journeys
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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. One reason for this may be that no buyer personas have been created, or if they have, something’s wrong with them. However, problems can arise when teams develop these personas but never look at them again.

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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

No matter what your SEO experts tell you about search volume, traffic volume, broad-match searches and all that tech-speak you’ll hear; if your buyers are asking and talking about certain terms, you can’t ignore them in your keyword optimization list. IDENTIFY BUYER PERSONAS AND BUYER BEHAVIOURS. It is a journey.