The Marketer's Guide to Developing a Strong Corporate and Brand Identity
Hubspot
OCTOBER 26, 2015
Branding may seem like a fluffy concept, but we're going to try to put some structure around it so any marketing team can get started defining their brand strategy. While a company might have multiple buyer personas, this is the "top" type of buyer. It's kind of like a mirror the target persona holds up to him or herself.
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