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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

DECEMBER 13, 2016

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? Video is one of Act-On’s most popular assets – and turning those videos into lead generation tools was a big win for West and her team. The odds are stacked against you. And she’s right.

Buyer Personas 50
Buyer Personas Video Marketing P2P Act-On 50
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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

AUGUST 20, 2013

9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”. I asked him how long it would take the prospect to lead the headline of the blog post.

Lead Generation 40
Lead Generation Search Marketing Lead Scoring Lead Ranking 40
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