Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 108

Social Media Advertisements Advertising Tools 108

Vidyard

DECEMBER 13, 2016

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? Video is one of Act-On’s most popular assets – and turning those videos into lead generation tools was a big win for West and her team. We all have buyer personas that want something different from our product.

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50

LEADership

AUGUST 20, 2013

9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”. I asked him how long it would take the prospect to lead the headline of the blog post.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40