Buyer Personas In-market Buyers Purchase Intent White Paper 
PureB2B
MAY 19, 2022
Since LinkedIn is home to B2B users, business-related content—from news articles to white papers—will be warmly received. These materials are highly sought after by B2B buyers looking to research suppliers. Here are the tactics B2B businesses can use to generate quality leads through LinkedIn: Create B2B Buyer Personas.
Inbox Insight
JANUARY 5, 2023
Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts.
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