The A-Z Guide to B2B Lead Generation
NuSpark Consulting
DECEMBER 5, 2011
I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. B- Buyer Personas. E- Email Marketing. G- Google.
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