Remove Buyer Personas Remove Buyer's Journey Remove Forrester Remove In-market Prospects
article thumbnail

Light Up Your Revenue by Decoding the Dark Funnel

6sense

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Your team gains a clearer picture of buyer personas. Buyer journeys become more precise, too. The benefits go on.

article thumbnail

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

6sense

Data-driven decision-making has allowed us to optimize our marketing and sales efforts to increase the speed with which we identify, win and rebook business.