Buyer Need Process Sales Cycle Website Personalization 
The ROI Guy
NOVEMBER 4, 2010
As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Is this digital spending allocation aligning with buyer needs? Can sales be made relevant and valuable again in these key stages of the buying cycle? Content is King?
Hubspot
SEPTEMBER 24, 2015
That means the buyer’s journey is longer than ever before (especially for B2B). And buyers are entering the sales cycle at a much later stage, already armed with information about a brand and its offering. In response, brands race to be a part of the buyer’s early education. 5) Personalized Websites.
The ROI Guy
SEPTEMBER 28, 2010
Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions.
Expert insights. Personalized for you.
40 
Let's personalize your content