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How B2B Marketers Can Align Sales Content And Assets With Buyer-Level Intent

NetLine

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. To better understand buyer needs, marketers can also look at other sources on current needs and challenges of your target market , such as insights from industry trend reports and analyst firms.

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Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne

6sense

The Forrester Wave naming us the leader in the space completely validated my instincts. We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. Sanjay : In the age of technology, information isn’t democratized.