10 Ways Marketing Ops Can Make the Most of Intent Data
TrustRadius Marketing
SEPTEMBER 29, 2022
Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Other types of intent data can indicate when people are closer to a purchase or “downstream.”.
Let's personalize your content