6sense

NOVEMBER 2, 2021

B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. We call this anonymous data-realm the Dark Funnel. Yes, You Can Gain More Funnel Visibility.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Zoominfo

MAY 27, 2021

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. Without benefiting from it through sales. Oh, very interesting.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity. The Rise of First-Party Data.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Heinz Marketing

MARCH 17, 2020

Tighten focus on active buyer intent signals: Instead of just fishing in the vast ocean for qualified fish, deepen your definition of a truly qualified, in-market prospect. What buying and intent signals do they exhibit? What market conditions, unique to their business, indicate a heightened need?

Marketing Budget 84

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 84

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. Even when handed a bunch of “random leads,” he said, a good salesperson succeeds because they ask questions to try to understand the customer and to obtain information that can improve the customer’s journey – by personalizing it.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

To hyper-personalize the customer experience, Cabane revamped his sales funnel, starting with third-party APIs that pre-filled homepage sign-up forms for new users. Our scoring model shows Aberdeen would be a good fit to talk to our Sales team. Want to schedule a Marketing Playbook demo?”.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

MARCH 1, 2019

Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel. Direct Mail Influences Purchase Decisions.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40