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24 B2B Tech Buyer Insights for 2022

Inbox Insight

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. What are their most pressing pain points? Solutions which promote a smooth integration should therefore attract your optimal in-market buyers.

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4 Reasons to Make Top-of-Funnel Marketing Your Focus

PureB2B

A perfect way to encapsulate top-of-funnel marketing would be the phrase “Why just show up, when you can be the one throwing the party?” There are dozens of benefits to this approach, but all in all, it helps manipulate the ever-pressing frustration known as time. Target and engage the right B2B buyers through content syndication.

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4 Reasons to Make Top-of-Funnel Marketing Your Focus

PureB2B

A perfect way to encapsulate top-of-funnel marketing would be the phrase “Why just show up, when you can be the one throwing the party?” There are dozens of benefits to this approach, but all in all, it helps manipulate the ever-pressing frustration known as time. Target and engage the right B2B buyers through content syndication.

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What is B2B Demand Generation?

Inbox Insight

A variety of lower funnel content such as client testimonials and demos, to establish brand proposition, are key to this – enhanced through PPC ads, third party intent data and SEO optimizations. Align Sales and Marketing teams. Use intent data to find in-market buyers and scale demand.