Buyer Intent In-market Buyers In-market Prospects Process 
PureB2B
FEBRUARY 23, 2022
Should the forecast show a less-than-favorable outcome, teams can easily pivot to a more optimal strategy, saving them huge amounts of time, money, and stress in the process. PureABM comes equipped with PurePredict™ , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams.
PureB2B
FEBRUARY 23, 2022
Should the forecast show a less-than-favorable outcome, teams can easily pivot to a more optimal strategy, saving them huge amounts of time, money, and stress in the process. PureABM comes equipped with PurePredict , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams.
B2B Marketing Directions
AUGUST 27, 2017
By eliminating the waterfall stages that focused on the sources of individual leads and on the "ownership" of demand generation activities, the new waterfall implicitly recognizes that demand generation has become a team sport that involves marketing, business development, and sales throughout the whole process. Here's why.
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