TrustRadius Marketing

OCTOBER 3, 2022

Very few companies provide this type of intent data, and most are publishers. However, downstream second-party intent data is a much richer form of second-party intent data that consists of true in-market signals from users consuming high-quality product-related content, such as reading reviews or comparing products and pricing.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market. But marketers who are trying to determine where to focus for the greatest return face an overwhelming (and growing) list of vendors, options, and capabilities to choose from, especially concerning intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52