6sense

NOVEMBER 11, 2021

Data collection, privacy, and security is serious business and has become a top concern for both ABM platform vendors and buyers. B2B marketing and sales teams are increasingly leveraging Big Data and AI to collect and analyze buyer intent with the goal of efficiently and effectively executing an account-based strategy at scale.

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Let’s review a few of the ways intent data can be collected and distributed below. Not all intent is created equal.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . Let’s review a few of the ways intent data can be collected and distributed below. Not all intent is created equal.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Inbox Insight

MAY 7, 2024

The main goal of a lead magnet is to draw in visitors, enhance engagement, and increase the chances of turning prospects into loyal customers. Successful lead magnets in B2B marketing offer significant value to their target audience, enticing potential customers to provide their contact information willingly.

Lead Gen 52

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52