testimonials Buyer Intent Buying Cycle Content Relevance 
SalesIntel
APRIL 15, 2024
Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles. Closing substantial deals with large decision-making teams results in protracted sales cycles. Your ICP represents your best-fit customers.
SalesIntel
APRIL 15, 2024
Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles. Closing substantial deals with large decision-making teams results in protracted sales cycles. Your ICP represents your best-fit customers.
Buffer
MARCH 4, 2019
But if you’re not careful, you can actually damage conversion rates by ignoring the buy cycle. The pages they visit represent different buyer intents. Perhaps they’re not looking to buy your product at all. The key is to match your custom advertising audiences to those shoppers’ intents.
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