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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

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5 Proven Tactics to Generate Better Quality Leads

SalesIntel

Unless you intervene, they’ll decide without consulting you, and they may choose a competitor. For example, you may use Buyer Intent Data to discover what topics leads are researching. Or, how long it took them to fill out the form after landing on your website with HubSpot CRM’s tracking tools.