Inbox Insight

DECEMBER 1, 2020

If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Not sharing insights with your company. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

Inbox Insight

JUNE 30, 2023

Top of the marketing funnel, awareness is a key factor when it comes to educating B2B buyers at the initial stage of the buyer journey – which is why it’s so important to ensure a set of top funnel messaging is always on. Sequential messaging is a highly advantageous tactic to use here.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Inbox Insight

JUNE 28, 2021

According to our Account-Based Marketing Research Report , 80% of senior B2B marketers use personalized content to some extent, while 49% use personalization technologies to support their ABM strategy. Consider the frequent emails you receive from any company you’ve provided data to.

Personalization 106

Personalization Ideal Customer Profiles B2B Marketing Lead Ranking 106

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Paid search / PPC. Paid social / Social media marketing. 4 common misconceptions of demand generation.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52