Remove custom-implementation
Remove Buyer Intent Remove Buyer Personas Remove Demographics Remove Lead Nurturing
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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

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From Leads to Discussions: How You Can Drive Leads to Sales Meetings

Madison Logic

That’s why Johanna Shirman, Senior Marketing Manager at Madison Logic, and Chris Malito, Vice President of Sales (East Coast) at Madison Logic, recently sat down to discuss the tactics for driving leads toward successful sales meetings for the “From Leads to Discussions: Successful Tactics for Driving Sales Meeting” webinar.

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5 B2B Email Marketing Best Practices You Need to Try

Optinmonster

Business-to-business email marketing refers to a specific type of email marketing strategy where you target your email campaigns to businesses rather than individual customers. 80% of all B2B leads originate on LinkedIn. Email marketing was the most implemented B2B marketing tactic in 2019. But we hate subtle. ” Maybe.

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A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel

SnapApp

It’s the process of starting with, and sifting through, a large number prospects, identifying which ones are viable as sales leads, and then nurturing these qualified leads into paying customers at the end of the funnel. . How consumer psychology impacts the lead generation process. Source ). .