9 Questions SEO’s Should Ask In B2B Buyer Persona Development
KoMarketing Associates
MAY 4, 2017
For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. DemandGen’s “ 2017 Content Preferences Survey Report ” discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. What Are Buyer Personas?
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