Remove Buyer Intent Remove Buyer Personas Remove Buyer's Journey Remove Peer-to-peer
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9 Questions SEO’s Should Ask In B2B Buyer Persona Development

KoMarketing Associates

For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. DemandGen’s “ 2017 Content Preferences Survey Report ” discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. What Are Buyer Personas?

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

In each market, diverse choices cater to individual buyer nuances. Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. 75% now use more sources for research.

article thumbnail

Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

In each market, diverse choices cater to individual buyer nuances. Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. 75% now use more sources for research.