Buyer Intent Buyer Personas Buyer's Journey Eye-Tracking 
Inbox Insight
NOVEMBER 2, 2020
We surveyed 200 senior marketers working in large organisations with 500-5000+ employees and asked them about their key objectives when using intent data. Source – Inside Intent Data: Unlocking Demand Generation Results. Circle back to your objectives and keep an eye on KPIs. Want to know the impact of your investment?
DealSignal
MAY 3, 2018
They lack the ability to drive conversions because their data isn’t relevant, and they can’t track multi-channel marketing and sales campaigns effectively. Marketing-sales misalignment: Sales may complain that they’re wasting time researching direct-dial phones or that titles are wrong so they’re not reaching target buyers.
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Unbounce
JUNE 29, 2021
An eye-tracking study in 2006 showed that users often read web pages in an F-shaped pattern : two horizontal swipes followed by one vertical swipe down the page. The better you can pinpoint a lead’s place in the buyer journey , the more effectively you’ll be able to nurture their process from interest to post-purchase.
SnapApp
SEPTEMBER 8, 2017
Their eyes are weary and faces tight. How to engage customers across each stage of the buyer journey. . Buyers expected to speak to sales, and sales expected to speak to uneducated prospects. . . The sales cycle is giving way to the modern buyer journey. . Buyers are now more educated than ever before.
Inbox Insight
JANUARY 5, 2023
A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Marketing and Sales teams need to work together throughout the buyer journey to ensure their needs are met at every stage.
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