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A marketer’s 2022 guide to Marketo: What it does today

Martech

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Account-based insights can also be delivered to sales offering full visibility across the buying team. Lead management.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Act-On Software. Click here to download! Acquia Campaign Studio. Dotdigital.