The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now
Porch Group Media
OCTOBER 29, 2020
In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. According to the research, rejection rates on mobile devices were particularly high—75% of mobile cookies were rejected, compared with 41% on desktop.
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