Buy, CPL and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. CPL: Cost-per-Lead. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. CPC: Cost-per-Click (See PPC). Learn more here.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. They’ve identified a problem, have shopped around for possible solutions, and are very close to buying. 24) Cost-per-Lead (CPL). So, “bottoms up,” I suppose. 9) Bounce Rate. 18) Content. 51) LinkedIn.

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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