How to Drive More Profits With Experimentation: Full Funnel Testing Guide for 2022
Convert
JANUARY 17, 2022
If you remove most of the form fields from your sign-up, you will (probably) see a significant improvement in your conversion rate. Your MQL numbers will drop. And at the end of the day, you will be onboarding customers who aren’t properly qualified and pose a high churn threat Trina Moitra, Head of Marketing at Convert.
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