LeanData

JULY 13, 2020

Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue. This is no different for our marketing team at GE Digital. I needed a tool that was ideally easy to implement (who has time!),

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. And not to mention, it just might be my favorite tool in our marketing tech stack. . So, how does marketing automation apply in the real world? Or divided by certain products, services, or areas of expertise?

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Convert

APRIL 29, 2022

So why, despite its obvious need and advantages, do B2B marketing leaders often avoid marketing experimentation? The Challenge with B2B Marketing Experiments. B2B marketers can’t afford to wait months to know if their activities are working or not. It might mean an entire lost sales cycle!

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Velocity Partners

APRIL 16, 2024

Even if they do pay off, it’ll be over time; and in an uncertain world where budgets and pipelines are being scrutinized, it’s hard for CMOs to lose the MQL mindset that they adopted all those years ago. JM : Well it’s worth reinforcing that only about 5% of your prospects are ready to buy at any one time.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Hubspot

JULY 27, 2011

Qualified lead volumes, how good is marketing at sustaining interest and engagement? Pipeline growth - meaning, how effective is marketing at delivering MQL (marketing qualified leads), and does Sales accept these leads? marketing automation platform, or how long the buying cycle is.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Webinar Metrics 28

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

SEPTEMBER 20, 2022

Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. A typical sales cycle starts with initial research followed by increased engagement across members of the buying group. Compare marketing impact on accounts for current time periods vs. previous time periods.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52