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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. If you’re company has a new model (not just new products or services), it really pays to understand the marketing implications. Did they actually invent any new tech that didn’t already exist?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. In fact, social media can be MORE transformative for a B2B company than a B2C company. Linkedin Groups vs. Twitter.