journeys Buy Buyer Personas P2P Product 
Lead Forensics
APRIL 30, 2024
Startups fail when they neglect to focus on the end user of their product. Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. One reason for this may be that no buyer personas have been created, or if they have, something’s wrong with them.
LEADership
AUGUST 20, 2013
Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. Statistics from the Consumer Executive Board show that buyers are typically 2/3 of their way into the buying cycle before they even engage with a company they would potentially buy from.
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