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How Metadata Fundamentally Changed My Approach to B2B Marketing

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APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. Give those experiments a chance to shine, figure out what works for your business, and double down in those areas. With leads coming in, I felt like the Marketing team was doing its job.

Cost per Lead 52
Cost per Lead CPO B2B Marketing Advertising Agencies 52
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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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JANUARY 8, 2024

For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs). Said another way, we’re all speaking different languages and measuring success in siloes.

Cost per Lead 52
Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52
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