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NOVEMBER 7, 2023

Common CTAs on LinkedIn and Facebook include: Download now Learn more Sign up Request demo What we found: lead gen vs. brand awareness campaign results Before we dive into how CTAs performed on Facebook and LinkedIn pre- and post-April 2022, let’s take a step back and summarize our benchmark report’s overarching narrative.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

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SEPTEMBER 28, 2023

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85 My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

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OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. and is most expensive.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. and is most expensive.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52