A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)
Pam Didner
JULY 5, 2020
Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. ABM can be used to acquire new accounts or expand business dealings with current accounts. ABM Facilitates Sales Enablement On the surface, sales and marketing may share the same business goals, but their approaches are different.
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