article thumbnail

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

This is where marketing automation software can be a big help. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Let’s look at three types of marketing content that have proven to be successful in getting site visitors to take action.

article thumbnail

Lessons Learned: Crowdsourcing the Best of Mastering Lead Management

Adobe Experience Cloud Blog

cjablonski : Over 70% of purchases are restricted to established vendors or are heavily dependent on WOM recos. cjablonski : “Social Objects&# are the future of marketing and communications . funnelholic : Content is marketing currency — they have to value your content. That’s marketing intelligence.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# &# If you’re a business to business marketer, you ought to check it out. consider it an Owners Manual for B2B marketing today. We need one, too.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer).