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Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ).

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Wikipedia and a handful of open-source software developers were the pioneers. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. 8217; On Linkedin.