Business to Business, Loyalty, Opt-in and P2P

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. The highest-ranking answer? ‘No To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles

Ideal Customer Profiles P2P Opt-out Enterprise Management

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. Article by Ernan Roman, President, ERDM Corp. The highest-ranking answer? ‘No

Ideal Customer Profiles

Ideal Customer Profiles P2P Opt-out Enterprise Management

B2B Marketing Zone

Achieving customer experience excellence at seven critical life cycle points

Achieving customer experience excellence at seven critical life cycle points

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