Business to Business Differentiation Manticore Software 
Customer Experience Matrix
MAY 15, 2008
Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). But it no longer seems to be the focus of their presentations.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Wikipedia and a handful of open-source software developers were the pioneers. Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream. don’t know your company.
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