article thumbnail

B2B Marketing Enters the US Market – Q&A with James Farmer

ANNUITAS

What makes you different than other media companies? Business-to-business marketing stretches all key verticals and involves millions of professionals worldwide and hundreds of billions of dollars of investment. Companies need to start investing in their marketing teams, to ‘up skill them’ so they become fully tech savvy.

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

B2B: Business-to-Business. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. B2C: Business-to-Consumer. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. All of the tools and efforts utilized in the effort are part of the campaign.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. All of the tools and efforts utilized in the effort are part of the campaign.

article thumbnail

What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

A content management system (CMS) that hosts a company website and blog. CRM software like Salesforce or HubSpot. Depending on the size and needs of the business, marketing technology stacks can come in different types, including many tools, across a large number of departments. Example : Intelligence Bank.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). An adjective used to describe companies that sell directly to consumers. 17) Conversion Path. Find out why.).